Estate Liquidation

We offer Free Consultations and Free Appraisals at the initial appointment. Unlike many companies, we do not charge upfront fees or surprise add-on charges. Our compensation comes solely from a commission on the proceeds of the sale — a structure that keeps us aligned with your success.

With over 45 years of combined experience in the secondary market, we understand how to price, stage, and sell items strategically so you earn the highest possible return. Our goal is always to prepare the home for its next chapter with efficiency, care, and deep respect for your loved one’s belongings.

🌿 Transparent, All-Inclusive Estate Service

In the estate sale industry, many companies advertise “lower commissions” but later add fees for labor, trash removal, clean-outs, haul-aways, and even photography. These hidden costs can make their total service dramatically more expensive than it appears.

We do not operate this way.
Our pricing is simple, transparent, and includes what most competitors charge extra for:

• Clean-out included on full-service sales

• Sorting, staging, and pricing included

• Photography and marketing included

• Donation coordination included

• Recycling of remaining items whenever possible

Our aim is to be the most environmentally responsible and transparent estate sale company in the North Bay.

🕰 Longer Sale Hours = More Buyers, More Revenue

Another key difference: we run longer, more effective sales.

Most companies in our area run:

• 2-day sales,

• from 10 AM – 3 PM,

• for a total of 10 hours of selling time.

We consistently run:

• 3-day sales,

• from 9 AM – 4 PM,

• for a total of 21 hours of selling time.

This Doubles the exposure of your items, bringing in more buyers — dealers, collectors, decorators, and everyday shoppers — which directly increases your final proceeds.

More hours. More customers. More money returned to the estate.

🏺 Specialized Options for High-Value Items

During your consultation, we also review specialty liquidation options for fine art, jewelry, high-end antiques, and collections. If a particular item would earn more via auction or private placement, we advise you honestly and provide referrals to trusted specialists.

If we determine that another professional is a better fit for your needs, we’ll tell you up front. Our goal is always to help — even if that help is a referral to someone else.

Commission Structure

Standard Estate Sale (No Cleanout Required)
• $15,000 and up — 40% Commission

Full-Service Estate Sale (Cleanout Included)
• $15,000 and above — 50% Commission

No surprises. No hidden fees. Just transparent, ethical estate liquidation designed to put your family first.

If your estate falls below our standard minimum, please contact us — we often have additional liquidation options available, including specialty sales, Whatnot micro-sales, curated buyouts, or referral partners who share our same commitment to transparency and care.

BuyOut Services

⭐ Premier Buyout Service

Our fast-growing Premier Buyout Service serves the entire North Bay — including Marin, Sonoma, Napa, Mendocino and Lake Counties. This option is ideal when time is limited, access is restricted, or a traditional estate sale simply isn’t possible.

When families need a fast, private, and low-stress solution, our buyout service provides clarity and closure.

This option is especially helpful when a public sale isn’t feasible due to limited parking, HOA restrictions, gated communities, or other logistical barriers. We also know that sorting, donating, and recycling can be overwhelming — particularly when personal attachment or grief is involved. Our goal is to ease that burden so the estate can move forward with dignity and care.

“The ultimate goal of liquidation is to empty the property.”

Our buyout process is designed to achieve this efficiently, respectfully, and with fair compensation to the estate.

We offer free appraisal and liquidation evaluations for valuables, antiques, collectibles, and household goods. After touring the property and documenting contents, we provide a clear written bid based on current market values. Our formula is simple and transparent. Once accepted, we work quickly and quietly to empty the home or business with minimal disruption.

⭐ When a Buyout Is the Best Option

A buyout may be the right fit when:

• The estate needs to generate immediate income

• The residence is in a condominium, apartment, or HOA that does not allow estate sales

• Parking or access limitations make a public sale impractical

• The total value of contents is below the threshold for a full estate sale

• Heirs or family members prefer not to host a public sale

• There is insufficient time to properly stage a traditional sale

• Estate items are located in a storage unit or offsite location

Our buyout service offers a respectful, efficient, and straightforward way to liquidate personal property when circumstances require speed, privacy, or simplicity.

Donation Services

⭐ Donation Services

Not everything needs to be sold in order to find a meaningful new home. Many families prefer to donate a portion of their household items — especially when the goal is to reduce stress, support local organizations, or minimize environmental impact.

We offer Donation Services as an alternative to large, impersonal donation centers like Goodwill. Our team thoughtfully sorts, transports, and donates usable items to smaller local charities, shelters, mutual-aid networks, and community organizations where they will be put to immediate use.

What We Can Take

We gladly take these donations:

• Household goods

• Kitchenware

• Linens & decor

• Books

• Vintage items

• Clothing & accessories

• Small appliances

• Collectibles

• General “smalls”

• Holiday items (any time of year)

• Cleaners & unopened household supplies

• Cosmetics & personal care items

Furniture Guidelines

We can help with some furniture donations, but space is limited. Smaller pieces, accent furniture, and lightweight items are usually fine. Large or bulky pieces (sofas, entertainment units, oversized dressers, mattresses, etc.) may require coordination with specific local charities or alternative solutions. We will guide you through the best options during your consultation.

Why Families Choose Our Donation Services

• A kinder, more personal alternative to large donation centers
• Items stay within the community, supporting local needs
• Reduces landfill impact through reuse, repurposing, and recycling
• Helps clear the home quickly when timelines are tight
• Removes the emotional burden of sorting and transporting items yourself

Donation Services can be added to estate sales, buyouts, or used as a standalone option when the primary goal is simply to empty the home responsibly.

⭐ Consignment Services

While not every item is suited for an estate sale or buyout, some high-value pieces deserve a more specialized path. For those select items, we offer Consignment Services through our trusted network of collectors, experts, antique dealers, and vetted industry specialists.

We utilize multiple channels to ensure each item reaches the right audience and achieves the strongest market value. These include:

• Online selling platforms

• Auction houses throughout California

• Our curated Showroom

• Our retail antique space

• Private collector networks

This option is ideal for fine jewelry, artwork, design pieces, unique antiques, and other items that benefit from targeted marketing.

⭐ Consignment Fees

• 50% commission for most items (varies depending on value)

• Autos, RVs, ATVs, farm vehicles, boats, and planes:
  10% – 25% commission

• We are unable to consign firearms or any items prohibited by law, including ivory and tortoiseshell.

⭐ Whatnot Live Show Option

Some estates include categories of items that perform best when offered to a wider collector community. For those situations, we offer Whatnot Live Shows as an additional selling channel for select estate items.

Our Whatnot shows specialize in:

• Vintage jewelry

• Five & Dime smalls

• Ephemera

• Curiosities & collectibles

• Trinkets & novelties

• Small vintage décor

• Disneyana & nostalgia

• Dealer-friendly bundles

These items thrive in a fast-paced auction environment where buyers can interact, bid, and discover unique pieces in real time.

⭐ What Clients Should Know

Whatnot is, by nature, a wholesale-driven platform. Some items sell lower than they would at an onsite estate sale, but they move quickly, reduce leftovers significantly, and reach a national base of collectors and dealers.

This makes Whatnot ideal when:

• You have a high volume of small items

• You need the estate emptied quickly

• Items are too numerous or delicate for traditional staging

• A public sale is not permitted due to HOA restrictions, parking, or limited access

• Items are located off-site or in storage

• The family prefers a faster, more private solution

Whatnot prioritizes speed, volume, and reach, making it an effective option for clearing smaller items that are difficult to monetize through traditional means.

⭐ Why It Works

• Moves large quantities of items quickly and efficiently

• Reaches a national audience of collectors and dealers

• Reduces the amount of unsold property

• Showcases niche categories that collectors actively seek

• Provides a private selling alternative when a public sale isn’t possible

We only recommend Whatnot when it clearly benefits the estate and aligns with your goals.

⭐ Commission Structure (All-Inclusive)

For estates that utilize our Whatnot Live Show option, we charge a 50% commission on items sold through the platform.

This commission is all-inclusive and covers:

• All Whatnot platform fees

• Payment processing fees

• Sorting, photographing, and organizing all lots

• Running and hosting the live show

• Packing materials and supplies

• Labor to safely pack each order

• All shipping costs to buyers

There are no additional fees billed back to the estate for postage, packaging, or platform expenses. The estate receives its portion of proceeds after our all-inclusive commission is deducted.

⭐ When We Recommend It

During your consultation, we will discuss whether a Whatnot sale is the right fit for your needs. Often, Whatnot is most effective when used alongside an estate sale or buyout, helping move the smaller items that are time-consuming to process but still deserve a good home.